VR Storytelling

We create Virtual Reality storytelling with a high level of immersiveness, crafting unique experiences.
What is

VR Storytelling

Compared to traditional methods of storytelling, immersive VR offers unique advantages. It involves user-centered engagement with time and place. The VR viewer is "present" as an active agent, playing a role as both a witness and a participant. It allows people to gain exclusive access to places that are otherwise inaccessible in real life, bridging the gap between knowledge and storyteller.

Immersive storytelling:
Terms and Concepts

The term refers to two concepts: with storytelling, we mean a narrative approach that transforms a description into a story, a message to convey, and emotions to evoke. If reproduced through a VR headset, through which the user feels immersed in the narrative, it can be defined as "immersive storytelling." The immersiveness of the experience is one of the key elements of virtual reality. It is a construct closely linked to the technologies used (HMD headsets) and the quality of the environments represented. This technology, combined with the purpose of telling something, represents a perfect combination for experiences with astonishing results.

Key Areas of Application


It can be used for entertainment, education, or brand awareness.


Companies use tours to showcase their facilities and production processes to customers or visitors.


It enables students to learn on their terms, increasing motivation and memory recall.

Museums and Tour Operators

It opens up visitation opportunities, enriching the available content with effective and memorable experiences for visitors

Types of Storytelling: Real or Virtual

Depending on the subject of the narrative, different production processes are defined, primarily depending on where the visual material for the environments comes from. In the case where the storytelling theme is centered on existing environments, the production flow will include shooting with 360° field-of-view cameras taken from the real world within a specially prepared set. Conversely, if the need is to tell historical events or stories set in historical reconstructions, then, in that case, the workflow will include all the aspects of creating the virtual "Set", entirely digitally realized. It's important to keep in mind that these two workflows are significantly different.

Case Study: Gragnano Experience

The storytelling retraces the history of Gragnano pasta through a reconstruction of the main events and places that have shaped the history of this world-famous product. The experience is designed to be enjoyed in groups (25 people), each equipped with their Oculus Go headset, synchronized. The installation was carried out in a newly built pasta factory within a multimedia museum tour. The playback room was equipped with 4D effects such as wind and radiant heat, synchronized with the video track through a microcontroller-based system managed by proprietary software.

The workflow implemented for this type of experience involved various roles and skills. It is indeed a virtual reconstruction of some parts of the city that have since changed and are no longer present. To create virtual sets, we started with 3D modeling based on historical information about the sites involved. Then we proceeded with scenario construction, avatar insertion, interactive texts, and pop-ups, followed by video capture. The activity concluded with the final editing of the VR video and audio dubbing in four languages.

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