What is the Metaverse and What Does It Mean?
The term "Metaverse" is not new, coined by Neal Stephenson in the cyberpunk culture book "Snow Crash" (1992), it gained prominence when Facebook decided to name its holding company "Meta" (which controls the Facebook, WhatsApp, Instagram, and Oculus platforms) and initiate a project with this name.
The Origin of the Term and the Metaverse Concept
The "Metaverse," born as a combination of the terms "meta" and "universe," is described by the book's author as a kind of shared virtual reality through the internet, where people are represented in three dimensions through their avatars. In this world, the difference between social classes, and thus prestige, is represented by the resolution and originality of one's avatar, and the consequent access to exclusive places.
What is the Metaverse: Definition and Characteristics
To date, it is still a concept that is difficult to define precisely, as the metaverse is still an ongoing and evolving project, with many open questions such as hardware capabilities, identity, privacy, and user security. Simplistically, it can be said to prefigure a set of interconnected virtual and real worlds populated by avatars. Some argue that it is not a technology but a process of digital convergence that will shape the future of the internet.
Although the metaverse is open to various interpretations and is often discussed in an approximate and confusing manner, it actually has a definition and characteristics that describe it accurately.
According to Matthew Ball, one of the most authoritative and influential experts in the field, the metaverse is (or should be):
An interoperable and large-scale network of real-time represented three-dimensional virtual worlds that can be experienced synchronously and persistently by an unlimited number of users with an individual sense of presence, and with data continuity, such as identity, history, acquired rights, objects, communications, and payments.
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Take Your First Step into the Metaverse
We Create Interactive and Multi-User Virtual Showrooms
Currently, most companies choose to develop explorable virtual worlds through browsers or desktop or mobile applications.
Companies, without resorting to blockchain technology and without having to purchase virtual land, create their own private metaverse: a space consisting of multiple environments where various activities can be carried out, products can be showcased, and interactions with users can occur.
The interactive multi-user virtual showroom allows the company to present its business, promote new collections, and organize virtual meetings. Users have dedicated rooms in which they can explore and interact with products.
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